“Social networks aren’t about Web sites.
They’re about experiences.” – Mike DiLorenzo
Rosa Posa, a beautiful teenage girl, received corrective jaw surgery before the Christmas holiday. Before the surgery, she was self conscious about her underbite. On social media – Facebook, YouTube, and her blog – she shared how she was unhappy in how she looked in photos. After making the decision to receive corrective jaw surgery to correct her underbite, Rosa decided to share her corrective jaw surgery experience by creating a blog called www.rosasjawsurgerystory.blogspot.com
Rosa, like most young people her age, communicates openly and frequently about what’s she’s feeling on any given day. She uses social media to share her thoughts and experiences. She even created her own logo on her site:
80% of internet users look online for health information.
According to a recent Pew Internet research project, it’s not surprising that people using the Internet searching for information on jaw surgery information would find Rosa’s blog and updates on her experience. Here are some interesting statistics:
- 80% of internet users look online for health information.
- 52% of smartphone users have used their phone to look up health or medical information.
- 34% of Internet users have read someone else’s commentary or experience about health or medical issues on an online news group, website, or blog.
These statistics are important for a number of reasons to patients, prospective patients, and the healthcare providers. When patients like Rosa share their experience it can:
- Provide the public with a unique peer-to-peer review of a particular healthcare experience.
- Provide a positive or negative review of a healthcare provider that may assist people in making a decision to be seen by a particular provider or not- however, not all patient experiences are accurate and should be carefully considered and evaluated.
Rosa received her corrective jaw surgery before Christmas, and shares (via social media) with her friends and newly found friends who found her via Internet searches on oral surgery, that she could not be happier with the way she looks and feels.